To spread the benefits of coconut to peoplePeople - Consumers, Suppliers and Society
Consumer Benefits - Health - Coconut Oil extracted by least amount of processing to retain maximum benefits of coconut
Supplier Benefits - Give best price for their yield, make it convenient for them to supply and provide education and inputs to improve their yield
Society Benefits - Health, Wealth, Tradition and Environment
The vision for most companies revolves around the consumer rather than product. But we base it on the product because Coconut is a truly great timeless product and its applications gives us enough scope to grow. Hailing from Coastal Karnataka we have a natural competitive advantage for coconuts.
Target Market
People of Coastal Karnataka (Tulu Nadu) origin
35-60 year old
middle income
Cooking purpose
There is no major brand selling coconut oil as a cooking oil and this market needs one.
Brand Characteristics
Coconut
Pure, Clear, Transparent, colourless
Natural, Cold pressed, as good as coconut
Healthy, good for everything, edible
Traditional
Unique Value Proposition
Our coconut oil has crystal clear appearance, this is done by cold pressed method to retain all the natural qualities of coconut to make it ideal for cooking.
Brand Characteristics
Coconut
Pure, Clear, Transparent, colourless
Natural, Cold pressed, as good as coconut
Healthy, good for everything, edible
Traditional
Unique Value Proposition
Our coconut oil has crystal clear appearance, this is done by cold pressed method to retain all the natural qualities of coconut to make it ideal for cooking.
Hey Keshav,
ReplyDeleteNice to see you blogging again..But surprised that you finally decided to settle right here down south...ALL the best on your new journey...
Ashes this year is bit boring...although now that England look set for an innings defeat, Australia could hold on to the ashes....
Your brand vision is clean and clear but why do you restrict your target customers age to be starting from 35 ??
ReplyDelete@Prashanth - Thanks. This Ashes hasn't lived up to the expectations. I had predicted 2-2, with a flat pitch at oval it now looks like 1-1.
ReplyDelete@Manjunath - It is not to restrict, but to focus. We are targeting families to use this cooking oil and decisions are taken by women and bought by men at the store.