Tagline - "Natural Goodness of Coconut"TM
- Reinforces that the brand is about coconut
- Coconut is good naturally for your health. We will slowly start advertising to dispel the myths about cholesterol in coconut.
- Brand delivers coconut products with minimal processing to deliver its natural goodness
Colors - Only 2 colors are used, they are green and white. White represents purity, innocence and coconut meat. Green represents natural, organic and environment friendly.
Brand name in different lines - While the name appears in packaging especially bottles, there is constraint on width or horizontal space. For 8 characters in cocoguru to be in one line, the font will have to be small. Also people may have a hard time to read and remember cocoguru continuously. So, the break up into 2 lines.
Wheel - Wheel is among the best inventions by man. So, it will suggest that the brand is innovative. Spokes are so designed to show that the wheel is rotating and the brand is progressive and moving forward continuously. Circle also represents the cross-section of coconut.
Ribbon - Ribbon is used to give a platform to show the tagline. Ribbon represents silken grace.
SRI is the recursive acronym of Sri Rama Industries. Similar to OIL for Oil India Limited and GNU for GNU Not Unix. The colors brown, green and white and leaf are meant to symbolize agriculture oriented business.